These raceway LED channel letters for Spectrum are for a new location opening in Rochester. We are working with Spectrum to open multiple locations across Rochester and the greater upstate NY area. Raceway channel letters are a great option for exterior lettering, as they provide a quick and easy installation process along with removal if a company decides to move. They are much less intrusive on the exterior than traditional channel letters would be, with less than 10 holes needed to properly install the sign. Another nice feature of raceway channel letters is that you can paint the raceway to match the exterior of the building, which allows it to almost seamlessly blend into the background and remain unnoticed.